Storytelling in Finance - It's Not As Difficult As You Think!

By Andy Burrows

We hear quite a bit about storytelling in Finance these days. And it can seem like quite an intimidating concept for accountants.

“I got into accounting because I’m a numbers person! Now you’re telling me I have to be a novelist too!!!?”

So my aim here is to take some of that fear away for you and make it easier.

Because my belief is that storytelling is not such a new thing, as it sometimes seems.

It’s something that accountants do already, and have always done, but it simply needs developing because we don’t tend to do it very well.

Storytelling is in our blood

What do I mean?

Well, I’ve been reflecting on the meaning of the word ‘accountant’ as someone who is employed to help the directors give an account of the owner’s assets and the success of the owner’s business.

An account, another word for which is… a story.

Accountants are trained, really, to tell the story (give an account) of how the...

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