By Andy Burrows
[First published 21st April 2017]
[This article is also on LinkedIn - why not "Follow+" Andy and give the article a "like"?]
If you’ve seen the earlier articles in this series, you’ll know that I’ve been using what I’m calling a “purpose-driven” perspective to draw out useful insights into the work of the Finance function. My thesis is that being explicit about the reasons why we do things, not only boosts motivation and engagement within the team, but actually affects the way we do them. The introductory article that explains the thinking behind the approach.
This time round I want to take a look at why we do financial analysis.
What is ‘financial analysis’? As I thought about that question as a starting point, it occurred to me that it’s difficult to define financial analysis in...
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