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For Financial Controllers, Heads of Finance, VPs Finance, senior FP&A leaders and divisional Finance Directors who want to move on from being the “safe pair of hands” or the “dependable No.2”.

Become the obvious choice for the next CFO opportunity

CFO Readiness Builder is a guided program for senior Finance leaders who are already operating at a high level, but aren’t yet consistently seen as “the next CFO” by CEOs and boards.

 

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Why being a "good, solid Finance leader" isn't enough to get you into the CFO seat

 

You can:

- Deliver accurate numbers on time 

- Lead a solid finance team 

- Be trusted and relied on internally 

…and still be passed over when the CFO role opens up.

 

The gap usually isn’t technical. Everyone assumes you know what you’re doing when it comes to the numbers. It’s about:

- What you talk about most, and how you talk about it

- How clearly you’re positioned as a future CFO 

- How you show up with other leaders in the business, the CEO, board and investors 

- Who actually sees you as “the obvious next CFO”

 

The CFO Readiness Builder program exists to close that gap.

And whilst the gap in your capabilities can feel small, the tangible difference can be huge. For instance, the difference in earnings between the CFO and their “solid number 2” can be between £25k and £100k per year, depending on the size of business.

You can enrol in the latest, updated, version of CFO Readiness Builder from 14 and 18 April, 2026

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Is CFO Readiness Builder for You?

 

This program is designed for Finance leaders who:

- Are already operating at senior level (Financial Controller, Head of Finance, VP Finance, senior FP&A leader, divisional FD) 

- Are trusted inside the business, but not consistently seen as “CFO‑ready” 

- Want to be on the shortlist when the next CFO opportunity appears, internally or in the market

- Are willing to do the hard work of changing the way they think, the way they relate to people, the way they speak and the way they show up, to move themselves on from being the “safe pair of hands” to convincing CFO material

 

It’s a fit whether you’re in:

- A mid‑sized or larger private company 

- A PE‑backed business 

- A corporate / listed environment 

Because the markers of CFO readiness are the same: your focus on value creation, how you think, communicate and lead, and how you’re perceived.

 

If that sounds like you, CFO Readiness Builder is built for you.

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How we Build Your CFO Readiness

In this updated version of CFO Readiness Builder, we focus on six pillars that make the difference between a strong Finance leader and an obvious future CFO:

1. Enterprise Value Thinking

Refocus your work around value creation, not just reporting the numbers. Shift from “Are the numbers right?” to “How do we grow and protect enterprise value?”

2. Cross-Functional Credibility

Change how you’re perceived outside Finance. Move from being the person who always says “no” to the partner who understands other functions’ priorities and helps them drive value.

3. Decision‑Enablement in a World of Uncertainty

Become a decision‑enabler, not a brake. Help the leadership team move forward with clarity, even when the data isn't perfect.

4. Powerful Communication

Upgrade your presentations and contributions so they drive action. Learn to deliver clear, concise messages that senior stakeholders remember and act on.

5. Talent and Team Leadership

Build your Finance team into a value‑creation engine, rather than being the single point of capability everyone relies on.

6. Executive Presence and Self‑Advocacy

Develop the calm authority and self‑advocacy needed at C‑suite level, so you belong in the room and are comfortable being seen.

Whatever the job specs say about technical proficiency, it’s these six areas that make you stick in people’s minds as someone who belongs in the C‑suite.

How the program works

Over 6-7 months, you’ll get:

 

Monthly live workshops (recorded)

Each month we meet on Zoom for a live group workshop focused on one of the six pillars, with practical examples, discussion and concrete actions to take in your current role. All sessions are recorded so you can catch up if you can’t attend live.

On‑demand core training & worksheets

You’ll have access to the original CFO Readiness Builder curriculum (from the 2022+ cohorts), so you can work through the structured training and worksheets at your own pace alongside the new live content.

CFO readiness community space

You’ll join a private community space where you can ask questions, share experiences and learn from other senior Finance leaders on the same path.

Monthly office hours (Q&A)

Each month there will also be a more informal live Q&A session where you can bring your questions, get direct input from the program leader, or simply listen in as others get coached. These sessions are also recorded for you to watch later.

And that’s not all!

Bonus for all participants: online course bundle “Drive!” + “Driving Business Performance Further in Finance” (valued at $594)

 

Managing performance better should lead to better performance. If it doesn’t, there’s no point in managing it.

Knowing how to manage performance is one of the key skills that builds your business acumen as a Finance professional and supports several of the CFO readiness pillars.

As part of this cohort of CFO Readiness Builder, you’ll also get:

Drive! – Business Performance Management for Finance
This course walks through the business performance management framework I developed several years ago, and shows you how to use it in Finance to help your business manage performance better… and therefore perform better.
This is an online course we usually sell for $497 on the website.

Driving Business Performance Further in Finance
You’ll also get this mini-course: a series of four webinar recordings covering:

  • Performance measurement
  • Reporting and analysis
  • Keeping business change on track
  • Rethinking Finance transformation

Together, these two courses are normally sold for a combined value of $594, and they’re included for all participants in this cohort of CFO Readiness Builder.

Investment and Key Dates

Program investment:

£2,495

Start date:

You get access to all on‑demand material, including the bonus online course bundle and the CFO readiness community space, immediately after your payment is processed.

The first live group workshop is provisionally scheduled for 19 May 2026.

Enrolment closing date:

Saturday 18 April 2026 at 9pm (UK time, BST)

Refund policy:

If, within the first 30 days of enrolment, you feel the program isn’t going to work for you, email our course administrator and we’ll approve a full refund.

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PLUS for fast action takers

For the first 10 enrolments only: A 1:1 CFO Narrative Review (valued at £500)

 

For this relaunch, the first 10 people who join this cohort will also receive a private 60–90 minute 1:1 CFO Narrative Review session with me at no extra cost.

In this session we will:

  • Scan your current story (CV, LinkedIn, how you introduce yourself) through the eyes of a CEO or board
  • Define a clear, specific CFO positioning that fits the roles you’re targeting
  • Reframe 3–5 pivotal career moments into concise, CFO‑level impact stories you can use in promotion and search conversations

 

You’ll leave with a written summary including: 

- A CFO positioning statement

- 3–5 structured, CFO‑ready stories

- 1–2 practical next steps to increase your visibility as a future CFO

 

This is the kind of 1:1 work we expect to sell separately for around £400–£500 .

For this cohort it’s included free for the first 10 enrolments.

 

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Questions you may have

If this resonates, there’s a good chance this cohort is for you

 

 

If you have any questions or want to speak to someone before deciding, email [email protected]

 

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